BACK ORDER REALITY

The wine cooler and beverage center manufacturers enjoyed record sales for the months of November and December last year.  Up to that time, the industry showed a great reluctance to maintain high stock levels of their products.  As a result, manufacturers, wholesalers and retailers were faced with many orders that they couldn’t fill.  Back orders of these products became the rule rather than the exception.  Demand exceeding expected levels and lack of stock caused many a customer frustration.  The back order situation is still an issue as we start 2012.

NEW PRODUCT DEVELOPMENT 

The last couple of years, manufacturers generally did not expend a lot of money with new product development because of the general state of the economy.  For the last couple of years, the cooler models available for purchase remained a relative steady and unchanging list for customers to consider.  Since the first of the year, our business experienced an increase of discontinued models.  In our case, the discontinued models accounted for about 6 to 8 percent of our offered products.  Manufacturers at the same time began introducing new replacement wine cooler models, but the reality is they are still trying to catch up.

PRICE ESCALATION

Another customer reality is that prices on beverage and wine cooling appliances are increasing.  Pricing on many items have increased anywhere from 5 to 15 percent in the last 30 days.  Everyone will be paying more for these products as the year progresses.  Most manufactures now employ MAP (Minimum Advertised Price) pricing strategies for most of their best-selling top of the line models.  Customers will find it harder to find deals on the MAP priced products as everyone is required to advertise them at the same minimum price.  Retailers that violate MAP pricing directives can be suspended from offering these products in the future.  Pricing competition is obviously reduced as manufacturers and suppliers seek higher profits after a couple of tough years of declining business revenues.

THE FUTURE STATE 

I believe that the industry will use 2012 to settle into a situation where they will continue to develop new and innovative products to sell and get a better handle on demand so they can reduce the constant back order situation we are now in.  Of course, the state of our American economy and its ability to sustain consistent growth will ultimately define any industry outcome.

MY RECOMENDATIONS 

I do have some recommendations for you the consumer.  First, if you run into a situation of a back ordered product, don’t be reluctant to get on the list for the first restocked items.  Sometimes it is better to wait a bit rather than “miss the boat” on what you want.  Be sure and ask for price protection as newly stocked items might come with a price increase if you wait to purchase them later. Second, seek out a company where customer service is important.  Call the company and talk to a real human-being rather than a menu.  Companies that value you as a customer should make personal contact with you as your order moves forward.  Third, when purchasing the more expensive appliances, call the company sales people and ask for delivery capabilities and price breaks.  You will never know what is possible unless you ask.  Fourth, large companies don’t always have the best deals nor are they necessarily able to provide the best personalized customer services.  Some smaller retailers will be able to fill your needs just as well.  Lastly, when buying anything of significant price, do your research and perhaps go beyond page one of the search engine listing.

Ronald Senn, Vice-president, Ideal Wine Coolers, 1/24/2012

WINE BOTTLE SIZES

Most wine will come in a standard 750 ml. bottle and in fact this size bottle is the basis for naming many of the other bottle sizes.  Wine cooler and chillers are typically sized to handle the standard 750 ml. bottle.  Some of the standard sized wine bottles that you are most likely to come across are: Split (1/4 bottle, 0.1875 liters ), Half (1/2 bottle, 0.375 liters), Bottle (full bottle; 0.750 liters), Magnum (2 bottles, 1.5  liters), Double Magnum (4 bottles; 3.0  liters), Jeroboam  ( 6 bottles, 4 ½ liters), Methuselah (8 bottles, 6.0 liters), Salmanazar (12 bottles; 12.0 liters), Balthazar (16 bottles; 12.0 liter), and Nebuchadnezzar (20 bottles; 15.0 l.).  It is interesting to note that many of the larger sized wine bottles were named after Biblical Kings and other figures.  The United States waited until 1979 to adopt the metric measurements for bottles of wine and use the 750 ml. standard bottle.

The Split size bottle stands about 7 ½ inches tall with a bottom diameter of about 2 ½ inches.  These wine bottles are often used for desert and sparkling wines and are small enough to drink in one serving as they lose their fizz rapidly after opening.   The most widely sold standard 750 ml. bottle stands about 11 ½ to 12 inches high and is typically 3 ½ inches in diameter at the base.  Magnum bottles stand about 14 inches tall and are around 4 inches in diameter.  Jeroboam bottles stand 19 ½ inches tall with a base diameter of about 5 inches.  The higher capacity bottles such as the Methuselah (22 inches tall) range upward in size to the Nebuchadnezzar that is 31 inches tall.  Imagine picking up a bottle that is over 31 inches tall and pouring its wine into your delicate glass stemware.

WINE BOTTLE SHAPES

Wine bottle shapes are as varied as their sizes.  Most wine producers opt for bottle shapes that are most appropriate for their wine.  For example, Chianti and some other Italian wines come in a round-bottomed bottle encased in a straw basket.  Champagne and other sparkling wines come in bottles that are thicker walled because of the excess internal pressures.  Wine producers often choose a wine bottle shape strictly for marketing purposes.  For that reason, a German Company uses a bottle shaped as a “house cat’” for a Riesling wine it produces.

WINE BOTTLE COLORS

There are several traditional colors that you will find being used in wine bottles.  Dark green bottles are typically used for red wines (Bordeaux, Burgundy and Rhone).  Mosel, Rhine and Alsace wines often use a lighter green or amber colored bottle.  Clear bottles seem to be the most popular for white wines in many countries.  Champagne is typically bottled in a dark to medium green color.  Some wine producers also use colors relating to their individual marketing strategies.

FUTURE WINE PACKAGING

The future of wine packaging is wide open.  Many producers are opting for cost reducing screw type caps instead of corks.  Because the weight of the bottle approximates about 40 percent of the total bottled wine weight, plastic bottles and tetra packs are being explored as a lighter alternative that is cheaper to handle and ship.  Packaging wine in lighter containers and exporting wine in bulk quantities then bottling it in smaller bottles closer to the point of consumption are all strategies being explored to improve wine sales and reduce shipping costs.  Perhaps, the cost of a good imported French wine will become more affordable in the future.

Author: Ronald Senn, Vice President, Ideal Wine Coolers

The Avanti wine bottle coolers can be used in counter top, free standing and under counter applications.  Wine bottle capacity ranges from 8 to 166 wine bottles.  Features that are available include French door designs, table top to pantry size classes, dual zone wine compartments, clear and mirrored glass doors, slide out shelves, interior lighting, auto defrost and more.

The Avanti compact refrigerators are perfect when space is an issue as in a apartment, condo or dormitory room.  Avanti mini refrigerators range in capacity from 1.7 to 3.1 cubic foot capacity.  Several models also incorporate a small freezer section that will aid in keeping your food properly preserved.  Another Avanti appliance we carry is a unique ice maker water dispenser that will fit your kitchen counter top and make up to 30 pounds of ice per day.

We also carry two different Avanti Beverage Coolers.  Our Avanti Side-by-Side beverage center model has dual zone storage for both beverage cans and wine bottles and is made for either free standing or under counter applications.  The smaller Avanti beverage can cooler has a storage capacity of 3.1 cubic feet with a reversible door, adjustable shelves, auto defrost, stainless steel door trim and full range temperture control.

Ideal Wine Cooler’s original Mission Statement stated that we would continue to find more quality products to maximize the choices our customer has.  We believe the Avanti products that we have added will provide our customers with the best possible range of choice.

ALSO CHECK OUT OUR HALLOWEEN SALE THAT IS ACTIVE UNTIL THE END OF OCTOBER.  We have reduced pricing on our entire product line at our web store.  Additionally, you can get additional bonus saving of $10 to $30 dollars off the reduced pricing.  Any one purchasing more than a $750 cooler will also receive a FREE 1 year extended in home warranty that will add to the standard factory warranty.  For details CLICK here.

Author: Ronald Senn, Vice-president, Ideal Wine Coolers

In 1999, the state had a grand total of 2 licensed wineries, but now can boast that there are more than 85.  In the twelve years since 1999, Iowa can boast about what many call an “explosive expansion” in wine related industries.  The first commercial vineyard planted in the state was in 1857.  When Prohibition became a reality in the United States and following many unplanned events in the late 1800s, the Iowa grape growing industry pretty much disappeared until its recent growth spurt. Iowa was recently ranked 14^th nationally in the number of wineries and 22^nd in production.

Iowa wineries are in what I would call a time of trial and error when it comes to grape growing.  Many times new vineyards are initially planted with several grape varieties just to see which ones will grow and which will not.  Some of the grape types currently cultivated are: Bluebell, Catawba, Chardonel, Concord, La Crosse, Niagara, Steuben and Vidal Blanc.  Several other varieties are also grown, but most commercial wine growing focuses on French hybrids and grapes native to America.  Agricultural Extension Services at Iowa and Minnesota Colleges continue to provide expert advice to current and potential grape growers to improve the odds of success.

There are no recognized official wine growing regions in Iowa.  The three primary grape growing areas that I recognize are located near the cities of Dubuque (Dubuque and Jackson Counties), Des Moines-Ames (Story, Polk, Dallas, Madison, Warren, Boone, Jasper and Marion Counties) and Council Bluffs (Fremont, Mills and Pottawattamie Counties).  Other counties that have notable grape growing operations are Carroll, Jefferson and Van Buren Counties.  Many of these operations are small family run collaborations where grapes are often harvested by hand.  Total Iowan area in grape production is about 1200 acres spread out on over 400 vineyards.

While the Iowa grape industry is considered in its infancy, a 2007 economic study showed it did account for an economic impact to the state of $235 million dollars with over 10 percent of that total attributed to tourism.  Wine touring trails are starting to develop that will further enhance the tourism aspect of this industry.  Many wineries make addition income by renting their tasting rooms for use in parties or wedding receptions.

If you are ever in Iowa, take the time to visit some of these family wineries and vineyards.  You may be surprised to find a wine you will really like, but I do know you will meet some wonderful, hardworking people in the process.  Remember, buy the wine you like, store and serve it at its optimal temperature and enjoy it completely.

Author: Ronald Senn, Vice-president, Idealwinecoolers.com

French Wine Producing Regions

Three of the best known wine growing regions in France include Burgundy, Bordeaux, and Champagne.  The Burgundy area produces various wines from the Pinot Noir and Chardonnay varieties.  The Bordeaux area features the “noble” vine, the Cabernet Sauvignon.  The best sparkling wines in the world are produced in the Champagne region.  Other wine growing regions in France include Loire Valley, Savole, Rhone Valley, Alsace and the Midi and Provence Regions near Montpellier, France.  These other regions produce a wide variety of different full-bodied reds, whites, aperitif and dessert wines and popular roses.

Les Coteaux De St Christol Winery

As we drove into the entrance to Les Coteaux, it was obvious that most of the acreage of the farm was cultivated in grapes.  Most of the vines we saw were mature and laden with grapes moving towards harvest.  Harvest of these grapes would not occur until late August or early September.  Most of the vineyards in the same area also had acres and acres of grape vines stretching as far as the eye could see.  One farm had started some new vines that had been lost in a wild fire in 2010.  It was clear from looking at the landscape why France is the leading wine producer in the world.  I was surprise to find out that Luxembourg actually drinks more wine per-capita than France.

As we approached the winery, warehouse and retail shops, I was impressed with the simplicity and neatness of the lay out.  Grapes were harvested here, processed into various types of wines, boxed wine was warehoused and shipped from here and retail sales were also conducted.  The store had a neat but comprehensive display of all the wines that Les Coteaux De St Christol Winery offered.

We shopped and selected some of the ones we wanted to taste before buying.  A cheerful young lady assisted us by carefully pouring into fresh glasses the portion of wine needed to make a decision about its taste.  A black vat was located nearby for us to pour off the unwanted taste tests.  Of course, when we found one we liked, we drank the whole sample.  The best part of visiting a winery like this for me was the rural French hospitality that was coupled with a simple wine tasting experience that I soon won’t forget.  We ended up buying several bottles and I am happy to say they made it back to the States without breaking.

Wine Touring

Touring the wine regions in France provided me many fond memories.  The vineyards we visited were beautiful to behold and included a back drop of historical structures that date back hundreds and hundreds of years.  If you get a chance to tour a French vineyard, you will enjoy the wine tasting, the country style hospitality and at the same time soak up the historical significance of this area of Europe.  For example, several vineyards in the area where we were staying were bisected by an old Roman aqueduct built around 92 A.D.

I failed to mention that the winery we visited had recently won an award for some of its offerings.  I intend to follow up with more details on our trip to France.  In the meantime, buy the wine you like best, store and serve it at its optimum temperature and enjoy immensely.

Author: Ronald Senn, Vice-president, Ideal Wine Coolers

FRENCH WINE GROWING HISTORY

Cultivation of wine in France has been an enduring enterprise since thousands of years before Christ.  Romans occupying the area around 90 AD produced a surplus of wine that forced Emperor Domitian to order half of the vineyards uprooted.  Viticulture in France during the Middle Ages (400 to 1200 AD) was primarily kept alive by various monasteries located in the country.  During the period of English rule (middle 1100 to middle 1400 AD) of the Bordeaux region of France, much of the wine produced there was shipped to England.  Wine growing in Europe and France was set back in the mid to late 1800s because of disease and insect problems.  In the 1930s, France led a movement to ensure the authenticity of wine related to where it was produced.  Today, France is still producing some of the best wines in the world.

FRENCH WINE PRODUCTION

France is the leading wine producer in the world.  Rankings based on 2002 wine production totals, put France number one followed by Italy, Spain, United States and Australia, respectively.  In 2002, France produced 5,199,930 metric tons, which was nearly 17 percent more than Italy.  Other countries that are top ten producers of wine in ranking order are Argentina, China, Germany, South Africa and Portugal.  However, France is not the per-capita wine consumption leader, but is second to Luxembourg.  The other top three consumers of wine are Italy, Portugal and Croatia.  The United States doesn’t even make the top thirty per-capita consumers.

FRENCH WINE GROWING REGIONS

Basic Wine Storage Requirements

Storage requirements that are basic to any wine are reasonably straight forward.  You must keep your wine in a horizontal position to keep the cork moist.  The storage location should be vibration free and provide protection from light and UV rays.  Temperatures should be stable and optimally range from between 42 to 58 degrees F. with red wines stored at the upper part of the range and white wines the lower.  Ideal storage would be in an environment where relative humidity is at least 70 percent.  Finally, do not store wines where their corks can pick up strange odors from a source like a stinky cheese or worse.

Common White Wine Types

Some the most common white wine grapes include Chardonnay, Chenin Blanc, Gewurztraminer, Pinot Gris, Pinot Grigio, Riesling and Sauvignon Blanc.  Other popular white wines include Semillon, a favorite dessert wine, and Viognier, primarily grown in France and California.  California is the primary state where white wines are made, but other important growing states include New York, Oregon and Washington.

White Wine Storage Temperatures

You should always store and serve white wines colder than your red wines.  Most people recommend storage temperatures between around 42 degrees to 48 degrees F.  Wines, such as Pinot Grigio, Sauvignon Blanc and Champagne are best stored at the lower end of that range.  Remember, storing temperatures for white wines are colder than their respective serving temperature.  You should research the optimal temperature requirements for storing and serving your particular favorite white wine.

Caves or Wine Refrigerator?

Much of the wine made in France is stored in caves where stable temperatures are near 55 degrees F.  Most of us in the United States do not have caves handy for this use.  Manufacturer’s today offer many different styles and sizes of wine coolers and wine  refrigerators that can provide a stable temperature, provide for horizontal wine bottle storage, reduce UV rays and run with little or no vibration.  Wine coolers are also made that can provide dual temperature zones to store different classes of wine at their respective optimum temperatures.

Closing Advice

If you only occasionally grab a bottle of wine to enjoy with your dinner, your standard refrigerator will work fine for short term storage.  If you like to keep a wine collection on hand to later select from or if you have intent to age your wine to improve its value and taste, investment in a wine cooler, cellar or refrigerator is what would be best for you.  No matter what you decide, I only offer this last bit of advice: buy the wine that you like, store it correctly, serve it at its best temperature and enjoy it to the last drop.

Author: Ronald Senn, Vice-president, Ideal Wine Coolers, June 2011

FEATURES:
* Three in One Party Center Design
* Designed for Freestanding or Undercounter Use
* Electronic LED Thermostat
* Frost Free Operation
* Door Ajar Alarm
* Solid, Stainless Steel French Doors
* Euro Style Stainless Steel Handles
* Stainless Steel Trimmed Glass Shelving For Can Storage
* Stainless Steel Trimmed Black Wire Shelving For Wine Storage
* Makes 4 Pounds of Ice per Day
* White Interior LED lighting
* NOTE: Direct Hook Up to Plumbing for Drain and Water Source is REQUIRED.

DIMENSIONS:
* Width 23 13/16 Inches; Depth 23 11/16 Inches, Height 34 7/16 Inches

CAPACITY:
* 60 Beverage Cans
* 12 Wine Bottles

MANUFACTURER’S WARRANTY:
* 24 months parts and labor

* * *NEW PRODUCT, LIMITED STOCK, BUY TODAY!* * * 

RED WINE TYPES

Some of the most popular red wines include Cabernet Sauvignon, Cabernet Franc, Merlot, Pinot Noir and Zinfandel.  Grenache grapes are often used as a blending additive when wine making from other grapes and are one of the most planted red wines in the world, especially in Spain and France. Other red wines that are not as well-known but deserve mention are Barbera, Malbec, Sangiovese, Tempranillo, Nebbiolo and Gamay. Syrah and Shiraz wines are made from the same grape, but are developed using uniquely different grape processing techniques. The modern era has brought an increasing popularity for red organic wine, produced with no fertilizers or chemicals.

RED WINE STORAGE REQUIREMENTS

The best rule of thumb for red wine storage is to store them at a temperature between 50 and 60 degrees F.  When temperatures approach 90 degrees F., red wine can easily be damaged.  Imagine it is August in the Arizona Desert; you stop to buy your red wine for dinner and leave it in the trunk of your car while you  continue to shop for several hours. Your red wine will be damaged. You will not be able to undo the damage if you rush home and stick the red wine bottle in the freezer. That action of moving your wine from one temperature extreme to another will also cause damage to it.  Alexander J. Pandell has written an excellent article on How Temperature Affects the Aging of Wine that is worth reading.

Red wines are best stored in a wine fridge, bottles properly racked in a horizontal position and with the temperature precisely regulated. The horizontal position will insure that the cork won’t crack or leak from drying out. Relative humidity should be around 70 percent. Leaking corks can cause premature oxidation of the wine.  Disturbance of the bottles should be minimized to the best of your ability, particularly if you intend to age them awhile.  Look for slide out shelving in your wine cooler appliance to make access to your bottles easier and to minimize movement of the other stored bottles.  Your storage appliance should be placed out of direct sunlight to maximize your wine cooler’s ability to hold a constant temperature.

RED WINE SERVING TEMPERATURES

Most red wines should be served at room temperature, which means an average of 60 to 65 degrees F.  If the red wine is served too warm, the taste will be dominated by the alcohol and if it is served to cold, it will definitely be less flavorful.  Red sweet and sparkling wines should be served much colder than room temperature, about 45 degrees F. Lighter reds like Pinot Noir and Zinfandel should be served around 60 degrees F. Cabernet Sauvignon and Merlot, full bodied red wines, are best when served at 65 degrees F. Use the serving guidelines, but good wine tasting often comes down to personal preference in balancing flavor and alcohol taste. It is best to experiment on your own when serving your favorite red to find your personal temperature niche.

The more you refine your red wine storage and serving parameters, the more you will appreciate the quality of your taste experience.  As popular as wine is becoming as an addition to our lives, I still recommend to everyone to buy the wine you like best, store and serve it the proper temperatures and enjoy it any time you want to.  Wine refrigerators are designed today to address all the critical conditions needed to keep make your red wine storage easy and keep your bottles ready to enjoy.

Author: Ronald Senn, Vice-president, Ideal Wine Coolers, May 2011

FEATURES:
* Use in Free-standing or Built-in Applications
* Black Cabinet with Stainless Steel Trimmed Door
* Digital Temperature Controls
* Stainless Steed Trimmed Wood Shelves
* Stainless Towel Bar Style Door Handle
* Powerful Compressor Based Cooling
* Auto Defrost
* Dual Temperature Zones
* Blue LED Interior Lighting
* Reversible Door Hinges
* Security Lock
* Upper Zone Temperature Range is 54 to 65 Degrees F.
* Lower Zone Temperature Range is 50 to 54 Degrees F.

CAPACITY:
* 26 Wine Bottles

DIMENSIONS:
* Width 15.0 Inches x Depth 23.5 Inches x Height 32.0 Inches
* Depth With Door Handle 24.5 Inches

SHIPPING:
* FREE

MANUFACTURER’S WARRANTY:
* 90 Days Labor/1 Year Parts

If you ever had thoughts about having a wine cooler to store and age your favorite vintages, now is the time to take a hard look at this EdgeStar Wine Refrigerator.

Author: Ronald Senn, Vice-president, Ideal Wine Coolers